Property marketing for the modern real estate office is a challenge of volume.
Each property listed for sale or lease requires its own individualised marketing campaign. This means that at any given moment there can be hundreds of daily, weekly, and monthly tasks that need to be managed.
Adding to the complexity is the fact that each campaign typically involves the production of various marketing materials by different suppliers.
So, how does an agency coordinate all this activity while maintaining a sense of quality and consistency?
Thanks to an exciting new partnership we’ve formed with Realhub, a Sydney-based software company, WA agencies now have access to a purpose-built solution.
The Realhub platform in a nutshell
Developed specifically for the Australian real estate industry, Realhub is a cloud-based marketing platform that connects real estate agencies with their marketing suppliers.
It enables agency staff to effortlessly plan, create, and manage entire marketing campaigns via one user-friendly system.
Creating high-quality property brochures, signboards, press ads and other material is easy thanks to the easy-to-use artwork builder. And material can be tracked from start to finish without ever having to pick up the phone.
The platform can even auto-generate microsites for effective online marketing.
5 key features of the platform
Supplier integration
Agencies can integrate with their preferred suppliers, while ensuring information is exchanged as seamlessly as possible. Photographers, for example, can upload property photos directly into the system ready for the agency to use on brochures and signboards.
Brand control
The platform helps agencies to maintain brand control across their marketing activities. Users can make necessary changes to text and images but are restricted from adjusting key brand elements such as logos, fonts and colours.
Clever templates
Realhub templates have dynamic layout capabilities, which means users can choose between several layouts on a single template. For instance, a single signboard template may be able to accommodate 1, 3 or 4 property photos.
Market sooner
With on-the-spot editing and proofing, staff no longer have to wait for designers to send back proofs, just to make simple changes. And once approved, print-ready artwork is automatically delivered to the correct supplier for production.
Entered once, use everywhere
Once details about a property or agent have been entered once, the information is automatically populated across brochures, signboards, microsites and other material. This not only saves time but helps to avoid critical errors.
Real easy, like it should be
The power of the Realhub platform is undoubtedly its ease of use. It doesn’t have the training burden of other applications, allowing agencies to better manage their costs, expansion and staff turnover.
It is already used by hundreds of agencies on the east coast, and we’re confident it will become an irreplaceable part of the toolkit for many WA agencies.
As part of the Realhub offering to WA agencies, PropertyStory will provide brand consultation, template design services, and local training and support.
The beauty is that, now, when we work with clients to elevate their brand and enhance their materials, we can also provide them with a reliable platform for maintaining their brand investment.
For more information and a quick demonstration of the platform, call Alex on 0411 106 133 or email alex@propertystory.com.au